In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.
The first part of the book discusses the buyer as an individual, presentin...
[PDF.wk16] The Pricing and Revenue Management of Services: A Strategic Approach (Routledge Advances in Management and Business Studies) Rating: 3.62 (704 Votes)
The Pricing and Revenue Irene C.L. Ng epub The Pricing and Revenue Irene C.L. Ng pdf The Pricing and Revenue Irene C.L. Ng review The Pricing and Revenue Irene C.L. Ng summary The Pricing and Revenue Irene C.L. Ng textbooks The Pricing and Revenue Irene C.L. Ng Free
You easily download any file type for your device.The Pricing and Revenue Management of Services: A Strategic Approach (Routledge Advances in Management and Business Studies) | Irene C.L. Ng. I really enjoyed this book and have already told so many people about it!
