||||"Paul Lubin’s book provides clear, concise and historical insight into the value of testing the consumer experience with financial products. Having worked with Paul in conducting customer satisfaction testing, mystery shopping, and surveys, I c
First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.
[PDF.uv88] Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy Rating: 4.73 (403 Votes)
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