||0 of 0 people found the following review helpful.| Perfect for beginners... kinda outta date though|By nposada|Although the authors are pretty much the best you would find out there when trying to expand your knowledge about the Global Meetings Industry, the book does require constant updates given the fact that the meetings industry is constantly evolving... the books information, especially that at Chapter 12 which mainly ta||"an excellent example of co-operation between education and industry and of knowledge transfer." - Geoffrey Copland, Vice Chancellor, University of Westminster, UK
"It mixes an academic appreciation of the conference la
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:
* Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
[PDF.pp47] Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management) Rating: 4.60 (566 Votes)
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