|||"Comprehensive.... Logically organized.... Simple To Use And Easy To Consult when trying to identify a discrete resource to support a specific question. Library Science Graduate Students In Business Research Tracks Will Find This Guide Extremely Useful. It Ha
Help your patrons create effective marketing research plans with this sourcebook!
Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide s...
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